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Merriam-Webster's Word of the Day for April 11, 2025 is:
kitsch • \KITCH\ • noun
Kitsch refers to something that appeals to popular or lowbrow taste and is often cheap or tacky. Kitsch also refers to a tacky or lowbrow quality or condition.
// The restaurant is decorated with 1950s furniture and kitsch from old TV shows.
// The critic opined that the movie, despite its lofty ambitions, at times descended into kitsch.
Examples:
“If you were dressing yourself in the early 2000s, you might feel some kind of way about Y2K fashion ruling the runways and the sidewalks once again. But if you weren’t? It’s entirely understandable that mining the annals of recent fashion history—and the vintage shops—would hold a certain appeal. For all its kitsch and camp, Y2K fashion is full of some intriguing gems.” — Boutayna Chokrane and Christina Pérez, Vogue, 26 Jan. 2025
Did you know?
Have you ever browsed through a flea market or thrift shop? If so, chances are you’re well-acquainted with kitsch, the various bits and bobs of popular culture—fuzzy dice, plastic flamingos, cartoon-themed plastic lunchboxes, etc.—that enjoy widespread popularity but don’t hold much cultural esteem. Or maybe you’re a fan of (what some might call) cheesy movies—action movies and rom-coms that score big at the box office but are panned by critics—kitsch often applies to them, too, as well as to “lowbrow” art of all kinds. English users borrowed kitsch in the early 20th century from German; according to scholars the word was popularized by Munich painters and art dealers in the 1860s and 1870s who used it to refer to popular and cheap artwork. The word’s earlier origins are found in the German verb kitschen, meaning “to slap something (such as a work of art) together” as well as “to scrape up mud from the street.” Despite these muddy origins and the disapproving tone with which kitsch is often deployed, kitsch is not quite the “dirty” word it once was—kitsch today is as likely to be celebrated as it is to be derided.
